Have you ever wondered how we all know so much about IKEA even before it set its foot on Indian soil? Or how Marvel’s movies gain speedy traction across the globe? It is not just a happy coincidence. It is a wonder of a – Integrated Marketing Communication strategy.
Let’s explore what exactly integrated marketing communication means? what are career opportunities available in the field? And how integrated marketing looks in new age media?
What does Integrated Marketing Communication means?
“It is a concept or a strategy in which all communication channels are integrated to deliver a consistent message to audience.” It ensures all media platforms are in sync with each other in terms of purpose and intent of the message.
Integrated Marketing in New Age Media: The world is flat and businesses are omnipresent, IMC is more important than ever!
The new age media is marked by sharp rise in connectivity and frequent arrival of new communication channels. Organizations need newer and more effective ways to integrate its communication efforts.
The fact that digital platforms are getting more and more complicated with robust algorithms, changing standards and features along with privacy policies and cyber laws of the nations is also a major contributing factor to increasing importance of IMC.
Job roles offered to specialists in Integrated Marketing Communications in digital age:
Marketing communications strategists
Corporate communications manager
Digital Communication Manager
Digital media manager
PR manager/ Digital PR Professional
Brand manager
Who hires integrated marketing communication specialists?
A major advantage of a PG in mass media with specialization in integrated marketing communications is that companies across industries are now looking for the integrated marketing communications experts. Mostly big conglomerates, global brands, international companies or group of industries look for IMC experts.
What are the duties of Integrated Marketing Communication specialists?
There are 4 major objectives of integrated marketing communication.
1. Provide information for consumers to help them make buying decision
2. Generate demand for products
3. Communicate value of the product and the brand
4. Inspire action to close the sale
Integrated marketing communication experts work towards achieving these objectives for organizations. They design the communication strategy of the brand, chose the platforms to reach the target audience, narrow down on a narrative style, key messages and other content specifications, determine the budget and measure the performance.
What are the skills required to take up a job in the field of Integrated Marketing Communications?
- Expertise in communication
- Exceptional writing ability
- Creativity and knack for problem solving
- Analytical skills to analyze the performance of marketing strategies
- Operating knowledge of various digital channels of communication
- Awareness about popular media trends in different cultures
How to get into Integrated Marketing Communications?
A post graduate program with a specialization in Integrated Marketing Communication can open the multiple doors for you in the field of marketing, corporate communication and branding. There are very few post graduate programs to include IMC in its curriculum. Fill in this form or Call at 1800-123-500041 in case you want to know more about these courses from seasoned counselors in media studies.
